

The Highest and Best Application of You
A model for the never-ending pursuit of effectiveness THE PURSUIT OF greater effectiveness is never ending. Each step toward that goal simply raises the bar and issues a challenge to do even better. The pursuit of greater efficiency (“doing things right”) is also essential. Every member of an organization at all levels should be interested in doing their work smarter, quicker, easier, and cheaper. But, as Peter Drucker insisted for decades, the drive for greater effectiveness